{"id":9866,"date":"2019-01-04T07:24:15","date_gmt":"2019-01-04T07:24:15","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9866"},"modified":"2020-12-31T01:32:24","modified_gmt":"2020-12-30T18:32:24","slug":"pod-la-gi-phan-biet-cac-loai-pod-va-loi-ich-cua-no-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/pod-la-gi-phan-biet-cac-loai-pod-va-loi-ich-cua-no-doi-voi-doanh-nghiep","title":{"rendered":"POD l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i POD v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"\n

POD l\u00e0 g\u00ec?<\/em> c\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a th\u1ec3 tr\u1ea3 l\u1eddi ngay \u0111\u01b0\u1ee3c<\/strong>. V\u00ec thu\u1eadt ng\u1eef POD \u00edt \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng. <\/strong>B\u00e0 th\u00f4ng th\u01b0\u1eddng m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u01b0\u1ee3c nghe ngh\u0129a ti\u1ebfng Vi\u1ec7t c\u1ee7a n\u00f3. \u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 pod c\u0169ng nh\u01b0ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p<\/strong>. H\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u nh\u00e9!<\/strong><\/p>\n\n\n\n

\"podPOD l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

POD l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 t\u1eeb \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft t\u1eeb points of difference c\u00f3 ngh\u0129a \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 “\u0111i\u1ec3m kh\u00e1c bi\u1ec7t”. Theo nh\u01b0 nh\u1eefng chuy\u00ean gia marketing<\/strong><\/a> h\u00e0ng \u0111\u1ea7u th\u00ec vi\u1ec7c nh\u1eadn \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ed1t l\u00f5i c\u1ee7a pod n\u1eb1m \u0111\u00e2u l\u00e0 kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. C\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng, pod l\u00e0 th\u1ee9 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u v\u1ec1 nh\u1eadn \u0111\u1ecbnh n\u00e0y v\u00ec h\u1ecd n\u00f3i r\u1eb1ng tr\u01b0\u1edbc khi cho pod ra \u0111\u1eddi th\u00ec doanh nghi\u1ec7p n\u00ean bi\u1ebft \u0111\u01b0\u1ee3c pod c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o.<\/p>\n\n\n\n

Ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i POD trong marketing<\/strong><\/h2>\n\n\n\n

 1. Kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u1eafc nh\u1edb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. \u0110\u00f4i khi s\u1ef1 “t\u01b0\u01a1ng \u0111\u1ed3ng h\u00f3a” trong c\u1ea1nh tranh l\u00e0nh m\u1ea1nh. Gi\u1eefa c\u00e1c nh\u00e0 l\u00e0m kinh doanh \u0111\u00e3 v\u00f4 t\u00ecnh l\u00e0m cho nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1ea1o ra kh\u00f4ng c\u00f3 s\u1ef1 n\u1ed5i b\u1eadt. Ch\u00fang d\u01b0\u1eddng nh\u01b0 gi\u1ed1ng nhau v\u1ec1 ngo\u1ea1i h\u00ecnh cho \u0111\u1ebfn t\u00ednh ch\u1ea5t. \u0110i\u1ec1u n\u00e0y, s\u1ebd t\u1ea1o l\u1ee3i th\u1ebf cho nh\u1eefng doanh nghi\u1ec7p d\u00e1m b\u1ee9t ph\u00e1 kh\u1ecfi r\u00e0o c\u1ea3n v\u00e0 d\u00e1m l\u00e0m cu\u1ed9c c\u00e1ch m\u1ea1ng cho m\u00ecnh.<\/p>\n\n\n\n

\"podPOD l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

Th\u00e1ng 10\/2011, \u00f4ng vua ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i t\u1ea7m trung \u0111\u00e3 cho ra \u0111\u1eddi m\u1eabu Galaxy Note th\u1ebf h\u1ec7 \u0111\u1ea7u. V\u1edbi b\u00fat S-pen trong s\u1ef1 ng\u1ee1 ng\u00e0ng c\u0169ng nh\u01b0 c\u01b0\u1eddi c\u1ee3t c\u1ee7a nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn l\u00fac b\u1ea5y gi\u1edd. Kho\u1ea3ng th\u1eddi gian \u0111\u00f3, \u0111i\u1ec7n tho\u1ea1i s\u1eed d\u1ee5ng ph\u00edm c\u1ee9ng v\u1eadt l\u00fd \u0111ang trong th\u1eddi k\u1ef3 h\u01b0ng th\u1ecbnh. N\u00ean ng\u01b0\u1eddi ta kh\u00f4ng th\u1eadt s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u \u0111\u1ebfn nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng \u0111i\u1ec7n tr\u1edf v\u1edbi k\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn. <\/p>\n\n\n\n

Vi\u1ec7c Samsung cho ra \u0111\u1eddi m\u1eabu \u0111i\u1ec7n tho\u1ea1i “b\u00e1 \u0111\u1ea1o” l\u00fac b\u1ea5y gi\u1edd. Qu\u1ea3 th\u1eadt \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng v\u00f4 h\u00ecnh \u0111\u1ebfn n\u1ec1n c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi. \u0110\u00e2u ai bi\u1ebft r\u1eb1ng, t\u1eeb m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i m\u00e0n h\u00ecnh 5.3 inch qu\u00e1 c\u1ee1 b\u1ecb ch\u1ebf gi\u1ec5u n\u0103m n\u00e0o. Gi\u1edd \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, m\u1ed9t xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 ai c\u0169ng ph\u1ea3i theo \u0111u\u1ed5i.<\/p>\n\n\n\n

xem th\u00eam:<\/p>\n\n\n\n

Xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook n\u0103m 2018 l\u00e0 g\u00ec?<\/a><\/div>\n\n\n\n

 2. Kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1<\/strong><\/h3>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u00f3 l\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 ch\u00fang ta g\u1eb7p r\u1ea5t nhi\u1ec1u trong cu\u1ed9c s\u1ed1ng. \u0110\u00e2y ho\u00e0n to\u00e0n l\u00e0 do chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p m\u00e0 th\u00f4i. C\u00f3 th\u1ec3 l\u00e0 cao h\u01a1n hay th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 c\u1ee7a ti\u00eau chu\u1ea9n ng\u00e0nh ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu nh\u01b0 h\u1ecd \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n. Th\u00ec t\u1ea5t nhi\u00ean l\u01b0\u1ee3ng kh\u00e1ch mua h\u00e0ng c\u0169ng s\u1ebd gia t\u0103ng do gi\u00e1 th\u1ea5p k\u00edch c\u1ea7u. <\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, n\u1ebfu nh\u01b0 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n m\u1eb7t b\u1eb1ng chung. Th\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1ea5y l\u00ean c\u00e2u h\u1ecfi trong \u0111\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. “Li\u1ec7u s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 \u0111i\u1ec3m g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1c?”. K\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m. Nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 cao th\u01b0\u1eddng r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u. V\u00ec h\u1ecd th\u00edch mua \u0111\u1ed3 \u0111\u1eaft ti\u1ec1n \u0111\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1eb3ng c\u1ea5p h\u01a1n.<\/p>\n\n\n\n

\"podPOD l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

xem th\u00eam:<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast \u2013 Li\u1ec7u \u0111\u00e2y s\u1ebd l\u00e0 s\u1ea3n ph\u1ea9m gi\u00fap Vingroup n\u00e2ng t\u1ea7m v\u1ecb th\u1ebf?<\/a><\/div>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u Apple<\/strong><\/h4>\n\n\n\n

M\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c c\u0169ng v\u1ec1 m\u1ed9t \u00f4ng tr\u00f9m ph\u00e2n kh\u00fac cao c\u1ea5p hi\u1ec7n nay n\u1eefa ch\u00ednh l\u00e0 Apple. C\u00f3 ai c\u00f2n nh\u1edb chi\u1ebfc Iphone \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m n\u00e0o kh\u00f4ng nh\u1ec9? Ch\u00ednh x\u00e1c th\u00ec n\u00f3 \u0111\u00e3 c\u1eadp b\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u00ea nh\u00e0 \u1edf M\u1ef9 v\u00e0o ng\u00e0y 29 th\u00e1ng 6 n\u0103m 2007. \u1ede th\u1eddi \u0111i\u1ec3m \u0111\u00f3, d\u01b0\u1eddng nh\u01b0 r\u1ea5t hi\u1ebfm c\u00f3 nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i s\u1eed d\u1ee5ng thao t\u00e1c 100% tr\u00ean m\u00e0n h\u00ecnh. V\u1eady m\u00e0 Apple cho ra \u0111\u1eddi m\u1eabu Iphone th\u1ebf h\u1ec7 \u0111\u1ea7u khi\u1ebfn d\u01b0 lu\u1eadn d\u1eady s\u00f3ng. <\/p>\n\n\n\n

Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c h\u00e3ng n\u00e0y c\u00f4ng b\u1ed1 m\u1edbi khi\u1ebfn con ng\u01b0\u1eddi ta cho\u00e1ng ng\u1ee3p. L\u00ean \u0111\u1ebfn v\u00e0i ch\u1ee5c tri\u1ec7u ti\u1ec1n Vi\u1ec7t Nam th\u00ec h\u1ecfi l\u00e0m sao kh\u00f4ng kh\u00e1c bi\u1ec7t cho \u0111\u01b0\u1ee3c. C\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng Apple \u0111\u00e3 qu\u00e1 \u1ea3o t\u01b0\u1edfng, th\u1ebf th\u00ec h\u00e3y c\u00f9ng nh\u00ecn l\u1ea1i xem sau h\u01a1n 10 n\u0103m ra \u0111\u1eddi. <\/p>\n\n\n\n

Apple ng\u00e0y nay<\/strong><\/h4>\n\n\n\n

Th\u00ec ng\u00e0y nay Iphone th\u1ebf h\u1ec7 m\u1edbi \u0111ang gi\u1eef v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c Apple l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p. C\u0169ng nh\u01b0ng nh\u1eefng th\u00e0nh t\u1ef1u doanh thu \u0111\u00e1ng m\u01a1 \u01b0\u1edbc m\u00e0 h\u00e3ng n\u00e0y c\u00f4ng b\u1ed1. <\/p>\n\n\n\n

Qua \u0111\u00f3, gi\u00fap ch\u00fang ta nh\u1eadn ra r\u1eb1ng kh\u00f4ng ph\u1ea3i c\u1ee9 \u0111\u1ecbnh gi\u00e1 cao l\u00e0 s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c ch\u00fa \u00fd. V\u00ec gi\u00e1 c\u1ea3 ph\u1ea3i \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, n\u1ebfu m\u00e0 kh\u00e1ch h\u00e0ng h\u1ecd kh\u00f4ng th\u1ecfa m\u00e3n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 n\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd cho r\u1eb1ng gi\u00e1 kh\u00f4ng ph\u00f9 h\u1ee3p th\u1eed h\u1ecfi h\u1ecd c\u00f3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u1ea7n 2 kh\u00f4ng?<\/p>\n\n\n\n

Qua b\u00e0i vi\u1ebft tr\u00ean gi\u00fap ch\u00fang ta hi\u1ec3u ra \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a Pod trong kinh doanh. T\u1eeb nay v\u1ec1 sau n\u1ebfu c\u00f3 h\u1ecfi b\u1ea1n “pod l\u00e0 g\u00ec?” th\u00ec t\u1ea5t nhi\u00ean b\u1ea1n \u0111\u1ee7 t\u1ef1 tin hi\u1ec3u bi\u1ebft \u0111\u1ec3 gi\u1ea3i th\u00edch c\u0169ng nh\u01b0 d\u1eabn ch\u1ee9ng cho h\u1ecd hi\u1ec3u. Adsplus.vn ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n