{"id":9904,"date":"2019-01-07T04:41:23","date_gmt":"2019-01-07T04:41:23","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9904"},"modified":"2021-03-01T14:53:02","modified_gmt":"2021-03-01T07:53:02","slug":"b2c-la-gi-phan-tich-diem-giong-va-khac-nhau-giua-b2c-va-b2b","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/b2c-la-gi-phan-tich-diem-giong-va-khac-nhau-giua-b2c-va-b2b","title":{"rendered":"B2C l\u00e0 g\u00ec? Ph\u00e2n t\u00edch \u0111i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa B2C v\u00e0 B2B"},"content":{"rendered":"\n

Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, B2C ho\u1eb7c B2B \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1. Tuy nhi\u00ean s\u1ef1 ph\u00e2n bi\u1ec7t r\u1ea1ch r\u00f2i gi\u1eefa ch\u00fang v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 s\u00e1ng t\u1ecf. B2C l\u00e0 g\u00ec?<\/em> B2B l\u00e0 g\u00ec? \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m ch\u01b0a nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi. H\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u th\u00eam nh\u00e9!<\/strong><\/p>\n\n\n\n

\"b2cB2C l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

B2C l\u00e0 g\u00ec?<\/h2>\n\n\n\n

B2C<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Business to Customer, bao g\u1ed3m c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i tr\u00ean Internet gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y l\u00e0 c\u00e1c c\u00e1 nh\u00e2n mua h\u00e0ng. Lo\u1ea1i h\u00ecnh n\u00e0y \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c n\u00e0o b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng qua Internet, ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

B2B l\u00e0 g\u00ec?<\/h2>\n\n\n\n

B2b<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Business to Business.\u00a0\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> m\u00e0 trong \u0111\u00f3, giao d\u1ecbch x\u1ea3y ra tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau. Giao d\u1ecbch c\u1ee7a c\u00e1c c\u00f4ng ty v\u1edbi nhau th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c giao ti\u1ebfp \u0111i\u1ec7n t\u1eed. Trong \u0111\u00f3, c\u00f3 giao ti\u1ebfp qua c\u00e1c s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch, m\u00f4 h\u00ecnh giao d\u1ecbch B2B l\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfm \u01b0u th\u1ebf khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng website<\/a> th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong khi t\u1ef7 l\u1ec7 website c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng thay \u0111\u1ed5i qua hai n\u0103m, th\u00ec t\u1ef7 l\u1ec7 website h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u00e1c l\u00e0 t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng t\u1eeb 76,4% n\u0103m 2013 l\u00ean \u0111\u1ebfn 84,8% n\u0103m 2014. H\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf chung c\u1ee7a th\u1ebf gi\u1edbi. \u0110\u00f3 l\u00e0 l\u1ea5y ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch B2B l\u00e0m \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Qua \u0111\u00f3, n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

\"b2cB2C l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

Ph\u00e2n bi\u1ec7t B2C v\u00e0 B2B<\/strong><\/h2>\n\n\n\n

1. Kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c giao d\u1ecbch B2B\u00a0l\u00e0 c\u00e1c c\u00f4ng ty c\u00f2n kh\u00e1ch h\u00e0ng c\u1ee7a B2C l\u00e0 c\u00e1c c\u00e1 nh\u00e2n. S\u1ef1 kh\u00e1c nhau n\u1eb1m \u1edf ch\u1eef B v\u00e0 C. N\u1ebfu nh\u01b0 \u0111\u1ed1i v\u1edbi B2B th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00e1c doanh nghi\u1ec7p. H\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m kh\u00e1c ho\u1eb7c kinh doanh. C\u00f2n \u0111\u1ed1i v\u1edbi B2C th\u00ec kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng (end users).\u00a0X\u00e9t v\u1ec1 t\u1ed5ng th\u1ec3, c\u00e1c giao d\u1ecbch B2B ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi t\u00ednh an to\u00e0n cao h\u01a1n.<\/p>\n\n\n\n

xem th\u00eam:<\/p>\n\n\n\n

M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec? \u00dd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/a><\/div>\n\n\n\n

2. Kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u00e0m ph\u00e1n, giao d\u1ecbch<\/strong><\/h3>\n\n\n\n

Vi\u1ec7c b\u00e1n h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p\u00a0ph\u1ea3i bao g\u1ed3m c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u00e0m ph\u00e1n v\u1ec1 gi\u00e1 c\u1ea3, vi\u1ec7c giao nh\u1eadn h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh quy c\u00e1ch, c\u00e1c \u0111\u1eb7c t\u00ednh k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00f2n b\u00e1n h\u00e0ng cho\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i\u00a0kh\u00f4ng nh\u1ea5t thi\u1ebft bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 v\u1eady.\u00a0\u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a l\u00ean m\u1ea1ng catalog s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 m\u1edf m\u1ed9t si\u00eau th\u1ecb tr\u1ef1c tuy\u1ebfn. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng \u1ee9ng d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ch\u1ec9 cho nh\u1eefng h\u00e0ng h\u00f3a v\u00e0 s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh, \u0111\u01a1n gi\u1ea3n trong kh\u00e2u m\u00f4 t\u1ea3 \u0111\u1eb7c t\u00ednh v\u00e0 \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n

3. Kh\u00e1c bi\u1ec7t v\u1ec1 v\u1ea5n \u0111\u1ec1 t\u00edch h\u1ee3p<\/h3>\n\n\n\n

C\u00e1c c\u00f4ng ty trong Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C kh\u00f4ng ph\u1ea3i t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u00e1i l\u1ea1i c\u00e1c c\u00f4ng ty khi b\u00e1n h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p (B2B) c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 giao ti\u1ebfp \u0111\u01b0\u1ee3c v\u1edbi nhau m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p tr\u1ef1c ti\u1ebfp c\u1ee7a con ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nhu c\u1ea7u ph\u1ea3i t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n h\u00e0ng v\u00e0 mua h\u00e0ng.<\/p>\n\n\n\n

4. Kh\u00e1c bi\u1ec7t v\u1ec1 qu\u00e1 tr\u00ecnh l\u00e0m Marketing<\/strong><\/h3>\n\n\n\n

Marketing h\u01b0\u1edbng t\u1edbi doanh nghi\u1ec7p (B2B) v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C) l\u00e0 kh\u00e1c nhau. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng marketing<\/a> v\u1eabn l\u00e0 marketing. Cho d\u00f9 b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay \u0111ang ti\u1ebfp th\u1ecb \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p, th\u00ec b\u1ea1n v\u1eabn ch\u1ec9 l\u00e0 \u0111ang ti\u1ebfp th\u1ecb \u0111\u1ebfn con ng\u01b0\u1eddi m\u00e0 th\u00f4i. V\u00e2ng, h\u1ecd \u0111\u1ec1u l\u00e0 con ng\u01b0\u1eddi. Th\u1ebf nh\u01b0ng, m\u1ed9t c\u00e1 nh\u00e2n ri\u00eang l\u1ebb mua m\u1ed9t s\u1ea3n ph\u1ea9m cho b\u1ea3n th\u00e2n h\u1ecd so v\u1edbi mua cho c\u00f4ng ty c\u1ee7a h\u1ecd l\u00e0 r\u1ea5t kh\u00e1c nhau. \u0110\u00f3 l\u00e0 khi x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nh\u1eefng kinh nghi\u1ec7m, tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac r\u1ea5t kh\u00e1c nhau.<\/p>\n\n\n\n

\"b2cB2C l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

xem th\u00eam:<\/p>\n\n\n\n

Thi\u1ebft k\u1ebf Profile l\u00e0 g\u00ec? H\u00e9 l\u1ed9 c\u00e1ch thi\u1ebft k\u1ebf profile c\u1ef1c \u0111\u1ed9c \u0111\u00e1o<\/a><\/div>\n\n\n\n

Trong th\u1ef1c t\u1ebf, c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t s\u00e2u s\u1eafc b\u1ea1n ph\u1ea3i ghi nh\u1edb khi ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. B2B ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 l\u00e0m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u00f3 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

5. Kh\u00e1c bi\u1ec7t v\u1ec1 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a Marketing B2C l\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi gh\u00e9 th\u0103m c\u1eeda h\u00e0ng hay website c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng x\u00f4ng x\u00e1o v\u00e0 ki\u00ean \u0111\u1ecbnh th\u1eadt s\u1ef1. C\u00e1c c\u00f4ng ty B2C s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 l\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1,…\u00a0v\u00e0 nh\u1eefng l\u1eddi ch\u00e0o h\u00e0ng. Qua \u0111\u00f3, gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch c\u1ee7a Marketing B2B l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng ng\u01b0\u1eddi ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng qu\u00e1 tr\u00ecnh n\u00e0y l\u00e2u h\u01a1n v\u00e0 nhi\u1ec1u ph\u1ee9c t\u1ea1p h\u01a1n v\u1edbi B2C. M\u1ed9t c\u00f4ng ty B2B c\u1ea7n t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 qu\u1ea3ng b\u00e1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1ea1o ra nh\u1eefng d\u1eabn d\u1eaft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c duy tr\u00ec trong chu tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, khi b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb cho doanh nghi\u1ec7p, h\u00e3y ghi nh\u1edb nh\u1eefng g\u00ec quan tr\u1ecdng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Qua \u0111\u00f3, t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb h\u01b0\u1edbng t\u1edbi h\u1ecd. Adsplus.vn ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Kinh doanh Online v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n