{"id":9908,"date":"2019-01-07T07:47:04","date_gmt":"2019-01-07T07:47:04","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9908"},"modified":"2023-09-13T11:18:51","modified_gmt":"2023-09-13T04:18:51","slug":"hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr","title":{"rendered":"Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?"},"content":{"rendered":"\n<p><strong>Hook hay \u201c<em>\u0110i\u1ec3m n\u00edu ch\u00e2n \u0111\u1ed9c gi\u1ea3<\/em>\u201d l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong l\u0129nh v\u1ef1c Marketing. \u0110\u00fang nh\u01b0 c\u00e1i t\u00ean g\u1ecdi c\u1ee7a n\u00f3, Hook gi\u1eef vai tr\u00f2 l\u00e0 &#8220;\u0111i\u1ec3m th\u1eaft&#8221; trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai b\u1ea1n \u0111\u1ec3 l\u1ea1i trong l\u00f2ng ng\u01b0\u1eddi \u0111\u1ecdc. V\u1eady ch\u00ednh x\u00e1c th\u00ec <em>Hook l\u00e0 g\u00ec<\/em>?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi.png\" alt=\"hook l\u00e0 g\u00ec\" class=\"wp-image-33665\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Hook l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Theo m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 gi\u1ea3i th\u00edch \u201cHook l\u00e0 g\u00ec\u201d th\u00ec: \u201cHook l\u00e0 m\u1ed9t c\u00e1ch tr\u00ecnh b\u00e0y tin t\u1ee9c ho\u1eb7c c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3 truy\u1ec1n th\u00f4ng m\u00e0 b\u1ea1n \u0111ang n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"201\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-300x201.jpg\" alt=\"hook l\u00e0 g\u00ec 01\" class=\"wp-image-9911\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-300x201.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-768x514.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-1024x686.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-610x408.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/boat-2557184_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?<\/em><\/p>\n\n\n\n<p>C\u00f2n trong PR, Hook mang nhi\u1ec1u \u00fd ngh\u0129a r\u1ed9ng h\u01a1n v\u00ed d\u1ee5 nh\u01b0 video, h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, hay m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh PR c\u1ed1 \u00fd t\u1ea1o ra \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ho\u1eb7c m\u1ed9t th\u1ed1ng k\u00ea v\u1edbi k\u1ebft qu\u1ea3 g\u00e2y kinh ng\u1ea1c \u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/pr-la-gi-tai-sao-pr-la-phuong-tien-truyen-thong-hot-2018\/\">PR l\u00e0 g\u00ec? T\u1ea1i sao PR l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng Hot 2018<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. C\u00e1ch \u0111\u1ec3 t\u1ea1o Hook trong PR m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 <\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 nh\u1ea5t: Th\u00f4ng \u0111i\u1ec7p \u201ckh\u00f3 qu\u00ean\u201d<\/strong><\/h4>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p l\u00e0 ph\u1ea7n quan tr\u1ecdng, truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 \u00fd ngh\u0129a nh\u1ea5t c\u1ee7a b\u00e0i PR \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 hai: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/h4>\n\n\n\n<p>M\u1ee5c ti\u00eau <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>PR<\/strong><\/a> \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean s\u1ef1 \u201ch\u00f2a tr\u1ed9n\u201d c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0:<\/p>\n\n\n\n<p>\u2022 M\u1edf r\u1ed9ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<br>\u2022 N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<br>\u2022 T\u1ea1o n\u00ean s\u1ef1 thay \u0111\u1ed5i trong th\u00e1i \u0111\u1ed9 v\u00e0 c\u00e1ch nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u201ch\u1ed7n h\u1ee3p\u201d nh\u01b0 tr\u00ean, b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang kinh doanh ho\u1eb7c kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn, t\u1eeb \u0111\u00f3 b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u201cd\u1ea5u m\u00f3c\u201d PR c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"206\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-300x206.jpg\" alt=\"hook l\u00e0 g\u00ec 02\" class=\"wp-image-9912\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-300x206.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-768x528.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-1024x704.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-218x150.jpg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-436x300.jpg 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-610x419.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/chasing-3744753_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 ba: Th\u00f4ng tin nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 bi\u1ebft th\u00f4ng tin m\u00e0 b\u1ea1n nghi\u00ean c\u1ee9u t\u1eeb <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\"><strong>th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> c\u00f3 th\u1ef1c s\u1ef1 gi\u00fap \u00edch hay kh\u00f4ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n<p>\u2022 Nh\u1eefng nh\u00e0 b\u00e1o n\u00e0o m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn<br>\u2022 Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng<br>\u2022 Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<br>\u2022 Client ho\u1eb7c doanh nghi\u1ec7p b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng \u1edf ng\u00e0nh n\u00e0o<\/p>\n\n\n\n<p>V\u00ec v\u1eady cho n\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh v\u00e0 chu\u1ea9n x\u00e1c nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 trong ng\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra hook hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/quang-cao-la-gi-quang-cao-co-y-nghia-gi-doi-voi-hieu-suat-kinh-doanh\/\">Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? Qu\u1ea3ng c\u00e1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t kinh doanh<\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 t\u01b0: H\u00ecnh \u1ea3nh gi\u00fap truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/strong><\/h4>\n\n\n\n<p>M\u1ed9t l\u1eddi khuy\u00ean d\u00e0nh cho b\u1ea1n khi mu\u1ed1n truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh th\u00f4ng qua mail l\u00e0 h\u00e3y s\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>h\u00ecnh \u1ea3nh<\/strong><\/a> nh\u01b0 hook, n\u00f3 s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ghi nh\u1edb v\u00e0 \u1ea5n t\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ph\u00e1t hi\u1ec7n ra m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean l\u00e0 gi\u1ea3i quy\u1ebft n\u00f3 c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. V\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n t\u1ea1o ra Hook c\u0169ng nh\u01b0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng m\u1edbi.<\/p>\n\n\n\n<p>Hi\u1ec7n nay, h\u00ecnh \u1ea3nh ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c t\u1ea1o n\u00ean hook cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n khi m\u00e0 h\u1ea7u h\u1ebft c\u00e1c blogger, nh\u00e0 b\u00e1o \u0111ang d\u1ea7n \u01b0u ti\u00ean s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u201cthay l\u1eddi mu\u1ed1n n\u00f3i\u201d v\u00e0 ti\u1ebfp c\u1eadn nhanh h\u01a1n \u0111\u1ecdc gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"199\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-300x199.jpg\" alt=\"hook l\u00e0 g\u00ec 03\" class=\"wp-image-9913\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-300x199.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-768x508.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-1024x678.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-610x404.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/study-2422315_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cac-thong-ke-moi-nhat-lien-quan-den-affiliate-marketing\/\">C\u00e1c th\u1ed1ng k\u00ea Affiliate Marketing m\u1edbi nh\u1ea5t<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/chien-dich-marketing-thanh-cong-cho-cac-doanh-nghiep\/\">C\u00e1c m\u1eb9o \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p nh\u1ecf<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>D\u01b0\u1edbi \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn khi t\u1ea1o Hook cho chi\u1ebfn d\u1ecbch Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/em><\/h4>\n\n\n\n<ul>\n<li><strong>Tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t:<\/strong> N\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y \u1eafp nh\u1eefng bi\u1ec3u ng\u1eef v\u00e0 th\u00f4ng tin c\u1eadp nh\u1eadt \u0111ang khao kh\u00e1t s\u1ef1 ch\u00fa \u00fd. 350 tri\u1ec7u b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u0103ng m\u1ed7i ng\u00e0y tr\u00ean Facebook, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ea3nh c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt?<\/li>\n\n\n\n<li><strong>C\u00f3 th\u00f4ng \u0111i\u1ec7p ph\u00e2n c\u1ef1c:<\/strong> N\u00f3i \u0111i\u1ec1u g\u00ec \u0111\u00f3 g\u00e2y ch\u1ea5n \u0111\u1ed9ng ho\u1eb7c ph\u1ea3n \u0111\u1ed1i quan \u0111i\u1ec3m c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n<li><strong>T\u1eeb ch\u1ed1i hi\u1ec7n tr\u1ea1ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p: <\/strong>N\u1ebfu b\u1ea1n ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 c\u00f9ng th\u00f4ng \u0111i\u1ec7p v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. L\u00fac n\u00e0y c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng n\u1ed5i b\u1eadt. Do \u0111\u00f3 h\u00e3y t\u00ecm \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n trong ng\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng n\u00f3.<\/li>\n\n\n\n<li><strong>H\u00e3y x\u00e1c th\u1ef1c: <\/strong>\u0110\u1eebng t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng c\u00f3 th\u1eadt ho\u1eb7c d\u1ed1i tr\u00e1 v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n v\u00e0o ng\u00e0y \u0111\u1ea7u ti\u00ean. Nh\u01b0ng \u0111\u1ebfn cu\u1ed1i th\u00e1ng, b\u1ea1n s\u1ebd tr\u1edf l\u1ea1i n\u01a1i b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. T\u1eadn d\u1ee5ng \u0111i\u1ec3m y\u1ebfu trong Marketing Hook<\/strong><\/h2>\n\n\n\n<p>L\u00e0 m\u1ed9t Marketer \u0111\u00f4i khi b\u1ea1n c\u1ea7n ph\u1ea3i h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng theo m\u1ed9t c\u00e1ch kh\u00e1c. \u0110\u00f4i khi b\u1ea1n c\u1ea7n ph\u1ea3i kh\u01a1i d\u1eady n\u1ed5i \u0111au c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng c\u1ea3m th\u00f4ng h\u01a1n v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt n\u00e0y nh\u01b0 m\u1ed9t \u0111i\u1ec3m nh\u1ea5n trong ho\u1ea1t \u0111\u1ed9ng Marketing, l\u00e0 t\u00ecm ra \u0111i\u1ec3m y\u1ebfu\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u00ecm \u0111i\u1ec3m y\u1ebfu<\/strong><\/h3>\n\n\n\n<p>\u0110\u00f4i khi \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5 r\u00e0ng. N\u1ebfu \u0111\u00fang nh\u01b0 v\u1eady, b\u1ea1n ch\u1ec9 c\u1ea7n cung c\u1ea5p s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p c\u1ee7a m\u00ecnh cho h\u1ecd.<\/p>\n\n\n\n<p>Nh\u01b0ng hi\u1ec7n t\u1ea1i, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 gi\u1ea3 thuy\u1ebft cho r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ho\u1eb7c m\u1ed9t ph\u1ea7n n\u1ed9i dung \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n ph\u1ea3i b\u1eaft \u0111\u1ea7u \u0111\u00e0o s\u00e2u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o:<\/p>\n\n\n\n<ul>\n<li>H\u00e3y kh\u00e1ch quan<\/li>\n\n\n\n<li>\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng (\u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u)<\/li>\n\n\n\n<li>H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 nh\u1eefng ph\u1ea3n \u0111\u1ed1i l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi vi\u1ec7c mua h\u00e0ng<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m? B\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5? N\u1ebfu kh\u00f4ng, t\u1ea1i sao?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u01b0\u1ee3t qua s\u1ef1 ph\u1ea3n \u0111\u1ed1i<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u1eb7t Hook cho chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n s\u1ebd t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m \u0111\u00f2n b\u1ea9y \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 ph\u1ea3n \u0111\u1ed1i (do \u0111i\u1ec3m y\u1ebfu) tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c \u0111i\u1ec3m y\u1ebfu l\u00e0 tuy\u1ec7t v\u1eddi!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n<p>Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a \u201cHook l\u00e0 g\u00ec?\u201d r\u1ed3i th\u00ec b\u1ea1n h\u00e3y th\u1eed t\u1ea1o cho m\u00ecnh m\u1ed9t b\u00e0i PR \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u1eefng chia s\u1ebb h\u1eefu \u00edch m\u00e0 b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c nh\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hook hay \u201c\u0110i\u1ec3m n\u00edu ch\u00e2n \u0111\u1ed9c gi\u1ea3\u201d l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong l\u0129nh v\u1ef1c Marketing. \u0110\u00fang nh\u01b0 c\u00e1i t\u00ean g\u1ecdi c\u1ee7a n\u00f3, Hook gi\u1eef vai tr\u00f2 l\u00e0 &#8220;\u0111i\u1ec3m th\u1eaft&#8221; trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai b\u1ea1n \u0111\u1ec3 l\u1ea1i trong l\u00f2ng ng\u01b0\u1eddi \u0111\u1ecdc. V\u1eady ch\u00ednh x\u00e1c th\u00ec Hook l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?<\/title>\n<meta name=\"description\" content=\"Hook l\u00e0 g\u00ec? C\u00f3 th\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n r\u1ea5t hay, t\u1eeb ng\u1eef r\u1ea5t phong ph\u00fa nh\u01b0ng v\u1eabn ch\u01b0a g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc? Li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c l\u00fd do?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hook l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean Hook \u1ea5n t\u01b0\u1ee3ng trong PR?\" \/>\n<meta property=\"og:description\" content=\"Hook l\u00e0 g\u00ec? C\u00f3 th\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n r\u1ea5t hay, t\u1eeb ng\u1eef r\u1ea5t phong ph\u00fa nh\u01b0ng v\u1eabn ch\u01b0a g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc? Li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c l\u00fd do?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T07:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T04:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/09\/hook-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr\",\"url\":\"https:\/\/adsplus.vn\/blog\/hook-la-gi-lam-cach-nao-de-tao-nen-hook-an-tuong-trong-pr\",\"name\":\"Hook l\u00e0 g\u00ec? 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